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Stryx

Hisham El Kheshen

Chairman

Hisham El Kheshen - Chairman

Hisham El Kheshen has diverse experience in several fields amassed over years of professional practice. A civil engineer by education holder of a graduate degree he lead several organizations in the engineering, construction real estate sectors over the years. In addition to that he started one of the first private sports marketing agencies in the Middle East in 2003.

Parallel to his entrepreneurial professional endeavors he has served in several public CSR roles. Further more he is an acknowledged novelist with several best sellers award-listed works.

Seif Tawfik

CEO

Seif Tawfik - CEO

Seif Tawfik is the founder of Stryx Dubai and started the business in Dubai in 2008. He played professional football in Egypt from a young age, which started his passion for sports – specifically football. Seif played at El Ahly Club, a top club in the Middle East and Africa and he was a player in the Egyptian National Team. He noticed that there was a niche in the market for Sports Activities in Dubai and decided to open his business here. Within the company he strives to create new business opportunities and ensures continuous relationships with all Stryx clients.

Cristina Chernysheva

Client Relations Director

Cristina Chernysheva - Client Relations Director

Cristina is originally from Russia. A few months after she relocated to Dubai from London, Cristina joined Stryx where she works with her team to continuously stay in touch with our clients, to assure everything runs smoothly. Cristina also handles queries/complaints, and assists the Managing Director. She graduated from London School of Marketing in 2009.

Anna Kotovskaya

Operations & Events Director

Anna Kotovskaya - Operations & Events Director

Anna, who is originally from Russia, graduated in Management & Administration. She moved to UAE 3 years ago after living in Spain for some time. She has a background in hospitality, customer relations and sports and is passionate about football, photography and foreign languages and speaks Russian, English, Spanish and Italian. Anna’s main responsibility is the organization of all company events, tournaments and trips, assuring everything is under control and organized to the last detail.

Ruben Della

Sports Director

Ruben Della - Sports Director

Ruben is originally from Barcelona, he has been working with Stryx since 2009, he was previously managing FCB activities and was assigned now to overlook all the sports activities in our company. He has great experience in sports and in Middle East. Ruben main duty is to ensure that our high quality service is implemented all over our sports to ensure a high customer satisfaction and a top class sports programs.

Alexandra Dionisio

Marketing Director

Alexandra Dionisio - Marketing Director

Alexandra oversees and manages all operation related issues within the company, as well as all of Stryx’ marketing efforts and PR. Alexandra has a background in Design Marketing and is very passionate about fitness and health. She is a certified Les Mills group fitness instructor, teaching adult classes such as Body Combat and CXWORX as well as the new kids program BORN TO MOVETM. Alexandra has been instrumental in helping us launch BORN TO MOVETM exclusively in schools throughout Dubai, both behind the scenes planning and organizing the classes, as well as actively teaching the kids. ” BORN TO MOVETM is my baby! I am very excited about this program and seeing the children progress through the class is very rewarding.”

Anne Muehlenbeck

Business Development Director

Anne Muehlenbeck - Business Development Director

Anne’s home country is Switzerland but since leaving in 2007, she has lived and worked in Dublin, Prague, Sydney, and Los Angeles. She moved to Dubai in 2016 and is now responsible for the business development at StryxGulf.

Anne holds a Master’s degree in Sports Management and Administration, a Master’s in Enviromental Science and is highly experienced in the promotion, planning and running of sport events. She participates in triathlon and has taken part in many long distance races around the world. She also loves traveling, cooking, and sharing her passion for photography.

Helen Stedman

B2B Relations Manager

Helen Stedman - B2B Relations Manager

Helen is originally from the United Kingdom , where she graduated from Business and Events Management. As our Business to Business Relations Manager her responsibility is managing client relationships and working with local schools and hotels. She has lived in the UAE for 12 years and has a strong sporting background, having represented the UK in Women’s Football and Squash.

Mohamed Kotb

Finance & Admin Director

Mohamed Kotb - Finance & Admin Director

Mohamed is originally from Egypt and joined Stryx as our Finance DIrector, responsible for managing all financial issues, planning and analyzing profitability of new projects and maintaining a healthy financial state for our business. He has always been good at sports, especially soccer, where he won many trophies, as well as other sports, such as running and swimming.

Dunja Vujovic

FCB Client Relations Coordinator

Dunja Vujovic - FCB Client Relations Coordinator

Dunja is from Belgrade, Serbia, and moved to Dubai in 2015. She graduated with a BA in Communications, and loved the idea of working abroad in marketing to gain more experience in the industry. Dunja is very passionate about Martial Arts and has been practicing kickboxing for 5 years. At Stryx she is working within the team as a Client Relations Coordinator for our FCBEscola Dubai project.

Moataz Salah

Office Coordinator

Moataz Salah - Office Coordinator

Moataz is originally from Egypt and holds a double role within the company, both on and off the field. In addition to being one of our certified FCBEscola coaches, he is also our Office Coordinator, responsible for all HR matters, documentation and managing relation with government entities.

Xavier Masson

Head Tennis Coach

Xavier Masson - Head Tennis Coach

Xavier started tennis at the age of 5 years and was the best regional junior player in Normandy. After completing high school in France he spent 3 semesters in Troy University in Alabama (USA), where he played division 1 in NCAA (National Collegiate Athletic Association). He then studied 2 years to get his Tennis coaching certification. Xavier also worked as managing director at a sports club in France, where he gained his expertise. At Stryx he heads up our tennis academy, supervising his team of trainers and teaching classes in various schools and academy locations throughout Dubai.

Peter Potasch

Tennis Coach

Peter Potasch - Tennis Coach